{"id":5956,"date":"2024-02-19T17:14:00","date_gmt":"2024-02-19T09:14:00","guid":{"rendered":"https:\/\/blog.nexussup.com\/?p=5956"},"modified":"2025-04-02T17:21:34","modified_gmt":"2025-04-02T09:21:34","slug":"2023-amazon-seller-annual-report","status":"publish","type":"post","link":"https:\/\/blog.nexussup.com\/?p=5956","title":{"rendered":"2023 Amazon Seller Annual Report"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Overview of Amazon&#8217;s Macro Data<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Traffic Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In July 2023, Amazon&#8217;s global website traffic reached 2.79 billion visits, up from 2.5 billion in June 2023, reflecting a 10.6% year-over-year increase.<\/li>\n\n\n\n<li>Over the past six months, Amazon saw the highest number of global visits from mobile devices, reaching 1.2 billion (55.6% of total traffic), while desktop visits accounted for 1.5 billion (44.4%).<\/li>\n\n\n\n<li>The United States remains Amazon&#8217;s largest traffic source, followed by India and Canada.<\/li>\n\n\n\n<li>By 2024, Amazon&#8217;s traffic is expected to surpass Walmart&#8217;s, making it the leader in the U.S. market.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"264\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250402171049.png\" alt=\"\" class=\"wp-image-5957\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250402171049.png 567w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250402171049-300x140.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Social Media Traffic Sources<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The top three social media traffic sources directing visitors to Amazon are:\n<ul class=\"wp-block-list\">\n<li>YouTube (59.64%)<\/li>\n\n\n\n<li>Facebook (14.80%)<\/li>\n\n\n\n<li>Reddit (9.61%)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Amazon\u2019s traffic distribution breakdown:\n<ul class=\"wp-block-list\">\n<li>Direct traffic: 62.83%<\/li>\n\n\n\n<li>Organic search: 18.70%<\/li>\n\n\n\n<li>Paid search: 6.11%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"559\" height=\"415\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250402171059.png\" alt=\"\" class=\"wp-image-5958\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250402171059.png 559w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/\u5fae\u4fe1\u56fe\u7247_20250402171059-300x223.png 300w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"405\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640.png\" alt=\"\" class=\"wp-image-5959\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640.png 564w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-300x215.png 300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Product Category Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of 2023, the top three product categories with the widest supply range are:\n<ul class=\"wp-block-list\">\n<li>Home &amp; Kitchen (35%)<\/li>\n\n\n\n<li>Beauty &amp; Personal Care (26%)<\/li>\n\n\n\n<li>Apparel, Shoes &amp; Jewelry (20%)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Categories with fewer products include:\n<ul class=\"wp-block-list\">\n<li>Electronics (16%)<\/li>\n\n\n\n<li>Arts, Crafts &amp; Sewing (14%)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>As of March 2023, Amazon was recognized as one of the world&#8217;s most valuable e-commerce brands. Amazon holds over 90% market share in several product categories, including:\n<ul class=\"wp-block-list\">\n<li>Skincare (91%)<\/li>\n\n\n\n<li>Golf-related products (92%)<\/li>\n\n\n\n<li>Home improvement tools (93%)<\/li>\n\n\n\n<li>Kitchen &amp; dining products (94%)<\/li>\n\n\n\n<li>Batteries (97%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"705\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-1.png\" alt=\"\" class=\"wp-image-5960\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-1.png 580w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-1-247x300.png 247w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Brand, Seller, and Consumer Behavior Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Consumer Demographics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The largest age group of Amazon consumers falls between 25 and 34 years old (29.18%). Other key age groups include:\n<ul class=\"wp-block-list\">\n<li>35 to 44 years old: 19.24%<\/li>\n\n\n\n<li>18 to 24 years old: 17.29%<\/li>\n\n\n\n<li>65+ years old: 7.28%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The most preferred shopping categories among consumers include:\n<ul class=\"wp-block-list\">\n<li>Home &amp; Kitchen<\/li>\n\n\n\n<li>Office Supplies<\/li>\n\n\n\n<li>Apparel<\/li>\n\n\n\n<li>Electronics<\/li>\n\n\n\n<li>Beauty &amp; Personal Care<\/li>\n\n\n\n<li>Automotive Parts<\/li>\n\n\n\n<li>These categories collectively make up 23% of consumer preferences.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"406\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-2.png\" alt=\"\" class=\"wp-image-5961\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-2.png 567w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-2-300x215.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Consumer Behavior Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the U.S. market, Amazon Prime membership has surpassed 172 million users.<\/li>\n\n\n\n<li>In Q1 2023, approximately 26 million consumers opted for same-day delivery, a 50% increase from the previous year.<\/li>\n\n\n\n<li><strong>Pre-purchase behavior:<\/strong>\n<ul class=\"wp-block-list\">\n<li>90% of consumers check Amazon for price comparisons before purchasing a new brand.<\/li>\n\n\n\n<li>50% of consumers are willing to purchase unknown brands from Amazon.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Brand preferences:<\/strong>\n<ul class=\"wp-block-list\">\n<li>76% of consumers are more likely to purchase private-label brands available on Amazon.<\/li>\n\n\n\n<li>38% of consumers find search ads helpful.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Conversion &amp; shopping preferences:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Amazon&#8217;s average order conversion rate ranges from 12% to 13%.<\/li>\n\n\n\n<li>89% of online shoppers prefer Amazon over other e-commerce websites.<\/li>\n\n\n\n<li>66% of consumers favor Amazon because they can find everything they need on one platform.<\/li>\n\n\n\n<li>90% of consumers are satisfied with Amazon\u2019s customer service.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1024\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-3.png\" alt=\"\" class=\"wp-image-5962\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-3.png 667w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-3-195x300.png 195w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Seller &amp; Brand Data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The majority of Amazon\u2019s third-party sellers are based in:\n<ul class=\"wp-block-list\">\n<li>United States (68.9%)<\/li>\n\n\n\n<li>China (27.0%)<\/li>\n\n\n\n<li>Hong Kong (2.1%)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Amazon processes a high volume of orders daily:\n<ul class=\"wp-block-list\">\n<li>One order is shipped every 18.5 seconds.<\/li>\n\n\n\n<li>66,000 orders are shipped per hour.<\/li>\n\n\n\n<li>1.6 million orders are shipped per day.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Fulfillment &amp; advertising:<\/strong>\n<ul class=\"wp-block-list\">\n<li>In 2022, 64% of sellers used Fulfillment by Amazon (FBA).<\/li>\n\n\n\n<li>59% of brands spent over $60,000 per month on Amazon advertising.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cross-platform selling:<\/strong>\n<ul class=\"wp-block-list\">\n<li>80% of Amazon sellers also sell on other e-commerce platforms.<\/li>\n\n\n\n<li>Amazon has over 6.4 million registered sellers worldwide, with 1.5 million active sellers.<\/li>\n\n\n\n<li>An average of 3,700 new sellers register on Amazon daily.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Prime &amp; revenue distribution:<\/strong>\n<ul class=\"wp-block-list\">\n<li>83% of Amazon sellers use Prime shipping.<\/li>\n\n\n\n<li><strong>Monthly revenue breakdown:<\/strong>\n<ul class=\"wp-block-list\">\n<li>27% of sellers earn between $1,000 and $5,000 per month.<\/li>\n\n\n\n<li>22% of sellers earn below $500 per month.<\/li>\n\n\n\n<li>Only 1% of sellers report monthly earnings between $100,000 and $250,000.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"675\" src=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-4.png\" alt=\"\" class=\"wp-image-5963\" srcset=\"https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-4.png 810w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-4-300x250.png 300w, https:\/\/blog.nexussup.com\/wp-content\/uploads\/2025\/04\/640-4-768x640.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Overview of Amazon&#8217;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5956","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/posts\/5956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5956"}],"version-history":[{"count":1,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/posts\/5956\/revisions"}],"predecessor-version":[{"id":5964,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/posts\/5956\/revisions\/5964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=\/wp\/v2\/media\/5963"}],"wp:attachment":[{"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nexussup.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}